Jeff Orange's Professional Overview
15 Years of Product Management Leadership Driving Innovation and Collaboration
Fall in love with the problem, not the solution
Proven Product Leader
’m a product leader with deep experience building and scaling complex commerce, data, and platform products across global consumer brands. I’ve led high-impact initiatives at companies like TikTok, Fanatics, and GoPro—owning strategy from discovery through delivery and driving measurable business outcomes. My work spans enterprise integrations, AI-driven product innovation, experimentation platforms, and large-scale ecommerce transformations, generating hundreds of millions in revenue and significant cost savings.
I thrive at the intersection of strategy and execution: translating ambiguous business problems into clear product direction, aligning executives and cross-functional teams, and delivering at scale. I bring strong technical fluency across APIs, data platforms, experimentation, analytics, headless commerce, and AI/ML systems, allowing me to partner effectively with engineering while maintaining customer focus.
As a leader, I’ve built and scaled product teams, mentored senior PMs, and driven organizational change—from modernizing analytics infrastructure to reshaping team operating models. I’m known for taking ownership, creating leverage through systems and process, and turning high-stakes initiatives into durable, repeatable success.
About Jeff Orange
Professional Background
With over 15 years of experience in product management at Gap Inc, Levi Strauss, GoPro, Fanatics, & TikTok Shop, I have honed my skills in leading large tech teams, driving product strategy, and delivering successful product launches. My focus on leadership has been instrumental in my journey, as I aspire to transition into management roles while leveraging my extensive experience in the tech industry, specifically around ecommerce.
Experience
TikTok Shop
Partner Product - Integrations
Led integrations of top e-commerce brands by helping them design an integration and develop long term strategy for operations.
Drove enterprise product request from our GKA Teams (+$10B Global Ecomm brands.)
Fanatics Commerce
DIRECTOR of
PRODUCT MANAGEMENT
Led the development of a proprietary analytics platform saving $120M, drove $25M in annual revenue through PLA optimization, and launched Fanatics’ Music & Entertainment vertical, generating $45M in 2023. Known for strategic execution, data-driven decision-making, and delivering impactful go-to-market initiatives.
GoPro Inc.
DIRECTOR of ECOMMERCE
I led GoPro’s DTC business through hypergrowth, scaling revenue to $442M in 2022 (300% lift). I drove the on-time, on-budget launch of a new headless eCommerce platform and executed a global acquisition strategy that grew subscriptions from 130K to 2.2M. I also introduced a Pods/Squads model, boosting delivery speed and empowering product teams.
Levi Strauss & Co
SENIOR PRODUCT MANAGER
Rebuilt the product model and metadata to reduce page load times, enhance search relevance, and boost SEO through optimized URL structures. These improvements led to a 22% conversion rate increase among search users. I also developed a strategic rollout plan for the revamped Hybris eCommerce site, successfully launching across major global markets including the US, Canada, EU, and Japan.
Gap Inc.
PRODUCT MANAGER II
Led digital product strategy for Gap Inc., doubling online credit card acquisitions and engaging 1M+ daily customers. I delivered 100% ROI on a compliance tool saving $500K annually, launched an online donations feature 75% under budget, and advised on a $240M portfolio—driving growth across Loyalty, Marketing, and Payments while maintaining strong conversion and retention.
Dick's Sporting Goods
PRODUCT MANAGER
Lead the development and planning around site experience development for Dick’s Sporting Goods, from SEO to post-checkout, driving a 25.9% increase in online sales and $942.7M+ in revenue. I implemented KPI-focused analytics with Omniture. Also transformed teams with Agile “Ways of Working” strategies—delivering measurable impact across user experience, performance tracking, and operational efficiency.
This was the first real push for ecommerce in 2012 and what has lead to DSG's ecomm successes.
Education
Joseph M. Katz
University of Pittsburgh
MBA - Finance and Marketing
Cum Laude – 3.6 GPA
University of
Evansville
Bachelors of Arts
Liberal Studies
Magna Cum Laude – 3.8 GPA
My Media
Pie Eating Contest at Gap Inc PM Annual Conference
The Product Manager Podcast staring Jeff Orange
Student Perspectives University of Pittsburgh Katz School of Business - Jeffrey Orange
Product School CEO Summary of Jeff Orange's interview
How to Communicate the Right Product Analytics the Right Way - The CPO Club Podcast featuring Jeff Orange
Contact
Connect with me for any inquiries or feedback. I am here to share insights and assist you.